Rotenberg Associates provides strategic guidance tailored to suit your organization’s culture and circumstances.
Your Reputation. Your Business. Your Future.
Rotenberg Associates provides strategic guidance tailored to suit your organization’s culture and circumstances.
Your Reputation. Your Business. Your Future.
PR Boutiques International’s Best Practices for COVID-19 Communications Management
PRBI News Interview with Amy Rotenberg on the key phenomena behind misinformation and fake news
PRESS RELEASE: Rotenberg Associates and Scott Public Relations Announce Strategic Alliance
PRBI News Interview with Amy Rotenberg on protecting brand reputation in the era of fake news
PRBI News contributor, Amy Rotenberg, comments on a leading and high profile business crisis of 2018
Hollywood Reporter Interview with Amy Rotenberg regarding Donald Trump
Fox9 TV Baltimore Interview with Amy Rotenberg re Ray Rice Suspension from the Baltimore Ravens
Presentations
Where Legal Meets Comms; virtual presentation to Public Relations Boutique International Crisis Communications Crash Course (January 2025)
Corporate Information for Sale on the Dark Web: Legal and PR Considerations; panel presentation to USA500 Cybersecurity and Data Privacy Roundtable (July 2024)
Cyber Security & Cyber Breach: What Lawyers and Their Law Firms Need to Know Now; panel presentation to the National Academy of Continuing Legal Education (New York, NY) (March 2023)
Beyond the Press Release: Next Generation Crisis Strategies; presentation to Women General Counsels’ Forum sponsored by Robins Kaplan LLC (Minneapolis, MN) (November 2021)
When No Comment is Not an Option; presentation to The Cosmos Club, Legal Affairs Committee (Washington, DC) (February 2019)
Politics and Media; panelist presentation on Fake News at Harvard College Reunions (Cambridge, MA) (October 2018)
Crisis and Litigation Communications; Guest lecturer, Northwestern University School of Law (Chicago, IL) (January 2018)
Crisis Management and Strategic Communications: How to Lead During Challenging Times; presentation to Association of American Colleges of Nursing: Spring Executive Development Series (Washington, DC) (March 2018)
Reputation Management in the Age of Fake News; presentation to PR Boutiques International Annual Meeting (Boston, MA) (June 2018)
Crisis Management and Communications for Hospitals and Medical Clinics; presentation to Minnesota Society of Health Care Risk Managers (St. Paul, MN) (June 2018))
Media Relations and Crisis Management for the Chief Litigation Counsel 2.0; presentation to Chief Litigation Counsel Association Fall Meeting (Philadelphia, PA) (October 2017)
Reputation Management in the Age of Fake News; presentation to Beth Tfiloh Professional Networking Series (Baltimore, MD) (April 2017)
The Ultimate Panel: How to Speak Up and Shine as a Panelist or Moderator; presentation to Women Attorneys of Venable (WAV) (Washington, DC) (November 2016)
Media Relations and Crisis Management for the Chief Litigation Counsel; presentation to the Chief Litigation Counsel Association Fall Meeting (Bethesda, MD) (February 2016)
Strategic Communications: Supporting Clients’ Government & Legal Needs; presentation to Venable LLP Investigations and White-Collar Defense Group (Washington, DC) (November 2015)
Strategic Communications: Supporting Clients’ Government & Legal Needs; presentation to Venable LLP Management Committee (Baltimore, MD) (August 2015)
Strategic Communications: Supporting Clients’ Government & Legal Needs; presentation to Venable LLP Government Division (Washington, DC) (April 2015)
Strategic Communications: Supporting Clients’ Government & Legal Needs; presentation to Venable LLP Practice Group Heads (Baltimore, MD and live webcast to U.S. Venable offices) (September 2015)
Strategic Communication on Thorny Legal Problems: Protecting Your Client’s Reputation; presentation to Goulston & Storrs (Boston, MA) (September 2014)
Strategic Communications During Litigation: Protecting your Client’s Reputation; presentation to Saul Ewing LLP (Philadelphia, PA with live webcast to all Saul Ewing U.S offices) (November 2014)
Is Public Relations during Litigation Protected by the Attorney Client Privilege?; presentation to Third Annual ABA Section of Litigation Food and Supplement CLE Workshop: Ethics and Crisis Management (Chicago, IL) (June 2013)
Leading Through a Crisis Event: Legal & Business Considerations; presentation to Oppenheimer Wolff & Donnelly LLP (May 2013)
Crisis Management; presentation to Minnesota CLE, Nonprofit Law CLE (Minneapolis, MN) (March 2013)
Litigation at C-Level: Advising Your Business Clients about Litigation; presentation to Hennepin County Bar Association CLE (Minneapolis, MN) (February 2013)
Crisis Communication Concerning Thorny Legal Problems – Protecting Your Company’s Reputation and Preserving Important Privileges; presentation to Fulbright & Jaworski LLP: Fulbright Forum CLE (Minneapolis, MN and live streamed to Fulbright clients across the United States) (October 2012)
Sports, the Law and the Media; Rotenberg Associates presentation to Hinshaw and Culbertson LLP and Brewer Sports Symposium: Sports Law for Rookies and Veterans (Minneapolis, MN) (June 2012)
When Your Client is the Headline; presentation to Robins, Kaplan, Miller & Ciresi LLP (Minneapolis, MN) (May 2012)
Managing the Media During Litigation; presentation to HB Litigation Conference Food, Drug and Medical Device Litigation Forum (Minneapolis, MN) (April 2012)
Effective Leadership through Strategic Communications; Keynote address to University of Minnesota Law School Corporate Institute Leadership Foundations Program (January 2012)
Handling a Business Crisis; presentation to Minnesota CLE Webcast Seminars (Minneapolis, MN) (April 14, 2011)
Crisis Communications Planning and Response; presentation to Oppenheimer Wolff & Donnelly Food Law Roundtable (Minneapolis, MN) (November 2011)
Legal and Media Relations Challenges During a Business Crisis; Guest Lecturer, University of St. Thomas, Master of Business Communications, Corporate Communications Management course (Minneapolis, MN) (November 2011)
Crisis Communications; presentation to Minnesota CLE 6th Annual Environmental Institute (Minneapolis, MN) (April 2010)
When You or Your Client Are the Story; Keynote address to the Minnesota State Bar Association Business Law Institute (Minneapolis, MN) (May 2010)
Managing and Litigating a Food Crisis; presentation to Minnesota State Bar Association Food and Drug Law Section (Minneapolis, MN) (March 2010)
Crisis Planning and Communications Workshop; presentation to Hopkins Public School District, K-12 Administrators and Faculty Training (Hopkins, MN) (August 2009)
When Your or You Client are the Headline; presentation to Minnesota State Bar Association Elder Law Institute (Minneapolis, MN) (October 2009)
Taking Charge of a Business Crisis; presentation to Minnesota CLE Webcast Seminars (Minneapolis, MN) (October 2009)
Best Practice Disciplines of a Public Company; presentation to Evangelical Lutheran Church in America, Board of Pensions Leaders Retreat (Minneapolis, MN) (September 2009)
Partners in Prevention; presentation to The MMIC Group, All Staff Meeting (Minneapolis, MN) (July 2010)
Dealing with the Media in Times of Crisis; presentation to Midwest Medical Insurance Company Board of Directors Retreat (Duluth, MN) (August 2010)
Media Relations During Litigation; presented to Midwest Medical Insurance Company (MMIC) Patient Safety Symposia (Minneapolis, MN) (October 2010)
Media Crisis Management; presented to Midwest Medical Insurance Company Defense Counsel Meeting (Des Moines, IA) (October 2010)
Managing the Media When Your Hospital is in the Spotlight; presentation to Minnesota Society for Healthcare Risk Management (Minneapolis, MN) (November 2008)
When Your Client is the Headline; presentation to Oppenheimer Wolff & Donnelly LLP Business Litigation Group (Minneapolis, MN) (January 2007)
Dealing with the Media in Times of Crisis; presentation to the Hospital Financial Managers Association of Wisconsin (Milwaukee, WI) (January 2006)
When Your Client is the Headline; presentation to Fredrikson and Byron LLP (Minneapolis, MN) (February 2003)
Publications
Business Communication Ethics: How to Protect Your Brand in a Fake News Era, profile interview, PRBI News, PR Boutiques International (February 2019)
Three Noteworthy German & American 2018 Crisis Management Examples, contributing author, PRBI News, PR Boutiques International (February 2019)
Representing Your Client in the Court of Public Opinion, The Hennepin Lawyer (January 2008)