Amid dramatically heightened national attention to sexual assault on college campuses, a large public university was sued in federal court by a former student alleging violations of Title IX arising from the university’s alleged mishandling of her sexual assault claim against a fellow student. The university had followed an investigative and adjudicative process in line with the US Department of Education’s “Dear Colleague” letter. Nonetheless, the plaintiff engaged in an extensive media and social media campaign alleging the university failed to properly investigate, and humiliated her during the adjudicative process. Local and federal government officials seized the moment to express their positions on pending legislation and threatened funding cuts. Rotenberg Associates assisted the university in developing an effective communications strategy, media relations, and messaging to university stakeholders and government officials.