Media Relations & Issues Advocacy

Media Relations & Issues Advocacy

Having previously served for years as legal counsel for news rooms and possessing a keen understanding of effective advocacy, Rotenberg Associates is well-equipped to handle any aspect concerning the media or issues advocacy. We work closely with clients to develop successful strategies, tactics, and execution.

Representative Media Relations & Issues Advocacy Experience

  • Ongoing strategic and legal counsel to elite private K-6 school concerning COVID-related issues, student discipline and racial justice
  • Consultant retained by national athletic organization to assist with investigating claims of sexual abuse of Olympic athletes faces negative media attention in national print and broadcast media, and U.S. Senate hearings
  • High profile national media company facing negative media coverage, organized protest campaign, and sponsorship boycott following racially charged humor on top-rated radio program
  • Health system facing intense and repeated media investigative reports regarding prominent former surgeon
  • Issues advocacy campaign for global manufacturer to expose competitor’s false advertising claims, including successful proceeding before the Better Bureau Bureau’s National Advertising Division
  • Television station investigative report on casino gaming practices
  • Public university facing negative media following appointment of provost candidate in midst of public attacks on the candidate’s previous academic writings
  • Major newspaper’s six-day front page investigative report alleging impropriety by largest provider of group homes for mentally disabled
  • Public school district facing escalating allegations of racial disparities, culminating in student walkout and significant media coverage
  • Award-winning global media advocacy program on behalf of Minnesotans Against Terrorism
  • Media relations, crisis communications, and planning for former Israeli Prime Minister visit to Minnesota
  • Strategic counsel and media relations for Minnesota 9/11 Commemoration
  • Media and government relations campaign for global computer trade association concerning international trade issues
  • Key message development and media relations for 2004 U.S. Presidential regional campaign effort

Case Study

Rotenberg Associates, Washington, DC and Minneapolis, provided strategic counsel and media relations pro bono work for an environmental group’s high profile lawsuit to protect a cherished wilderness area from construction of an unsightly cell tower. Rotenberg Associates provided strategic counsel and media relations to the small non-profit organization and coordinated with its legal team. Rotenberg Associates’ strategic media outreach helped our client gain allies and persuade public opinion to support its legal and policy positions on this closely watched and contentious legal battle pitting technology against the environment.


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