During a downturn in the job market for professional school graduates, congressional, media and blog inquiries into the accuracy of reported employment and salary data, federal loan repayment and default rates, and accreditation standards were publicly directed at the national professional association charged with accreditation authority. Rotenberg Associates, Washington, DC and Minneapolis, developed a crisis communications plan, prepared messaging and tactical strategies for handling national media inquiries and social media posts, and implemented a government relations plan for outreach to members of Congress and their staffs. Rotenberg Associates leveraged its relationships with key members of Congress to secure Capitol Hill meetings, represented the client at those meetings, and served as the lead authorized spokesperson for national media inquiries.
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