During an adverse event, Rotenberg Associates advises clients and their attorneys how public statements -- ranging from "no comment" to detailed factual presentations -- likely would be reported by the media, and whether, how and when to use public communications to advance their interests. Rotenberg Associates also helps clients develop and articulate clear, focused messages to news media and other critical audiences; coaches and prepares spokespersons; and develops reputation enhancement programs.

Strategic Counsel: Advising organizations, before, during and after a critical issue arises, focusing on critical perceptions by the media, the public, investors, employees, government officials, and the potential impact of these perceptions on the organizations business activities and on pending or threatened litigation

Litigation Support: Providing ongoing communications counsel throughout the litigation process, coordinating with lawyers and jury consultants, and serving as liaison to the media

Crisis Communications Planning: Assessing an organization’s critical issues vulnerabilities and developing a crisis preparedness plan

Crisis Communications Response: Counseling on appropriate responses when a crisis hits unexpectedly

Media Relations: Helping organizations target significant media opportunities and maximize favorable media coverage; planning and executing press conferences and media interviews for executives, public figures and lawyers

Media Coaching and Preparation: Preparing executives and lawyers to respond effectively to the media