Reputation Management

High-profile personalities are a favorite for media scrutiny. Our professionals frequently provide strategic communications and counsel when the media spotlight has turned to these individuals in the midst of a crisis or scandal. We have represented high-profile elected and appointed officials, politicians, business executives, and professional athletes through a variety of scandals, investigations, and media exposés.


Representative Reputation Management Experience

  • Medical clinic subjected to false attacks, distribution of false information, and harassment by local rating agency, threatening the viability of its practice
  • Debt collection industry leader facing false accusation of illegal collection tactics in litigation papers and media onslaught as allegations in the case go viral via national broadcast, print, and social media
  • Prestigious private boarding school investigated by state law enforcement agencies regarding claims by former students of sex abuse by former teacher
  • Well-known professional athletes dealing with negative media due to various criminal charges, civil litigation, and league disciplinary proceedings
  • Prominent political leader resigns post after inappropriate relationship with staffer
  • Professional athlete charged and tried for felony assault during peak of league season
  • CEO managing launch of new business venture amidst persistent internet exposure of prior business’ bankruptcy
  • Senior Executive facing negative media due to arrest and trial for indecent exposure
  • Senior Executive dealing with lawsuits and negative media due to former spouses’ embezzlement during the marriage
  • High-profile CEO of fortune 100 publicly-traded company involved in internet sex scandal
  • Broadcast, print, and internet defamation of television news reporter
  • Internet and blog defamation of retail food company
  • Internet defamation litigation concerning high-profile radio personality
  • The running of inflammatory and racially charged news story regarding a local childcare organization
  • Publicity issues pertaining to high-profile celebrity divorce proceedings
  • Strategic counsel and planning for CEO nominated for prestigious award


A high-profile professional athlete became the subject of continuous negative publicity due to criminal charges, a civil lawsuit, and league disciplinary proceedings. Rotenberg Associates, Minneapolis and Baltimore, developed a long-term reputation rehabilitation plan to help the athlete regain his standing with his teammates, league fans, and broader community.