Racial and Social Justice Issues

Racial and Social Justice Issues

Whether it’s students proclaiming Black Lives Matter, community stakeholders advocating for anti-racist policies, or workers organizing for wage and hour reforms, Rotenberg Associates has been there. Our corporate and non-profit clients have benefitted from Rotenberg Associates’ deep understanding of free speech issues, media practices and the business and reputational interests at stake as they navigate these sensitive areas.

Representative Experience with Racial and Social Justice Issues

  • Prestigious private school faces demand for anti-racist agenda from community stakeholders following Black Lives Matter protests following George Floyd killing and viral social media campaign
  • Longstanding retail chain faces viral social media campaign insinuating racial bias against black patrons and demanding boycott amidst Black Lives Matter national protests
  • Owners of popular restaurant group face viral social media campaign by disgruntled former employees falsely alleging unfair treatment of workers, violations of COVID safety protocols and insufficient support for Black Lives Matter
  • Numerous corporate and non-profit clients develop statements of solidarity and enhanced diversity and racial justice awareness programs following George Floyd murder and national Black Lives Matter protests
  • Prominent nursing home conglomerate faces false and defamatory front-page investigative news report and national and international social media attacks, concerning false allegations of human trafficking
  • High-profile race discrimination case involving major metropolitan police department and its termination of black police officer
  • City government faces protests for racial justice and widespread rioting following death of African American male in police custody, leading to national Black Lives Matter protests
  • National media company faces protests and boycotts by community activists following racist comments by a radio shock jock

Case Study

As the world reckoned with the Black Lives Matter movement and its calls for racial justice, a prestigious private school in a historically segregated city was attacked as racist on anonymous social media platforms. The allegations — many of them false — escalated and went viral across various social channels, threatening the school’s reputation and enrollment. Current students and families, alumni, and other stakeholders demanded the immediate dismantling of institutional racism and the implementation of anti-racist policies, curriculum and training.  With the help of forensic tools, Rotenberg Associates was able to identify the sources of the misinformation, and developed strategies with the school’s Board of Directors and leadership team to combat misinformation and to craft new school policies and actions in order to advance anti-racist goals. Finally, we helped communicate to all stakeholders the school’s extensive actions to advance equity and inclusion within the school community.

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