Corporate Communications

Whether consolidating operations, merging businesses, or fending off activist attacks, we can help. Rotenberg Associates has provided C-suite executives, directors, plant managers, and many others valuable counsel for their bet-the-company issues.

Services

Representative Corporate Communications Experience

  • Strategic communications for initial public offerings in retail and financial services sector
  • Strategic communications for spin off of investment banking division of major publicly held bank
  • Corporate announcements and planning for restructuring and consolidations, including plant closings and reductions in workforce
  • Communications counsel and strategy for sales division of global manufacturer
  • Media and public scrutiny of public company’s executive compensation
  • Global manufacturer acquisitions of U.S. and foreign companies
  • Communications counsel and strategy for corporate reorganization and reclassification of shares
  • Corporate announcements and planning for retirement of longtime chief executive
  • Media relations and strategy development for local entrepreneur related to participation in ABC-TV’s hit television show, ‘Shark Tank'
  • Global manufacturer launch of innovative “green” industrial cleaning machine at significant trade show, including product unveiling at press conference
  • Lawsuit over competitor’s false advertising claims regarding effectiveness of customer safety product
  • Prominent name partner leaving law firm and launching of new firm

CASE STUDY

A global equipment manufacturer acquired Chinese company that provided the manufacturer with access to the Asian market and low-cost complementary products. The acquisition enabled cross-branding opportunities, helped the manufacturer to continue its number one position in the global market, and integrated a profitable, low-touch business model. Rotenberg Associates, Minneapolis and Baltimore, helped the manufacturer plan for optimal timing and execution of the acquisition, communicate internally and externally with U.S. based suppliers, employees and international partners regarding the growth opportunities and strategic advantages of the new partnership and brands, and helped to alleviate concerns regarding foreign outsourcing from prominent stakeholders.